The Creative Commons wiki notes ( right here ) NonCommercial turns on the use, not the identity of the re-user. So a higher college student and a multi-national corporation like Nike are equal. The definition of NonCommercial depends on the main objective for which the perform is employed, not on the category or class of reuser. So if Nike was printing t-shirts with a CC-licensed image/graphic on it, supplied they were not charging a charge for the t-shirt and giving it away for free of charge , it could be regarded as non-industrial. But there would be significant value in Nike carrying out this – they give away t-shirts all the time simply because folks turn into walking billboards for their brand, so there is a commercial worth to them performing so, even if the shirt is offered away for free.
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