Advertise For Success

Advertise For Success

Marketing gurus as well road side vendors know that value of good advertising. It won’t be an exaggeration to say that Advertising is what makes a business successful. Every industry and professional takes help of advertising to make people aware of their products or services. Be it a real estate agent, Shoe Company, fast food chain or a superstore, all invest heavily in advertising.

You must have noticed that some companies with not that great product or services are successful and very popular. In fact there are other companies which are selling similar and many times better services/products but are not that successful or have not caught the imagination of clients. Have you ever wondered why Pepsi or McDonalds’s are such popular brand regardless of the fact that the products are not exactly top of the line? The answer lies in their marketing and advertising.

Advertising is the key to any business’s success. Whenever a company cuts down on advertising budget, a dip in sales and revenue is slow seen immediately. This is the sole reason why you see advertisement all around you. Every second of the day we are bombarded by advertisement. Switch on television, you will see constant stream of ads. Go to watch a movie and you will see product placement. Listen to radio and advertisements are there also. Websites are also filled with ads vying for your attention. While driving you will see billboards everywhere – buildings, buses, streetlights. Every imaginable place is fit for advertisements.

Even if you won’t be able to afford to a BMW all your life, you know about it latest series. All thanks to advertisements in T.V. or magazines. You may probably identify lot of products just by their logo just because you see their ads throughout the day. Some of the most recognizable logos belong Coco Cola, McDonald’s, Nike, Google, BMW etc. All have built up their brand image and recognition by incessant advertisement on all forms of media.

For a budding Entrepreneur Advertising is even more important. S/he is a new entrant in the industry with no previous background, almost zero brand value and no recognition. For success, an entrepreneur has to undertake a publicity campaign to make the target audience about the products and services. Advertising can be in many forms. At the most basic level, it may mean flyers, brochures and business cards. Business cards can be a very cheap and effective form of advertising. Give out business cards to as many people as possible. Same steps for the flyers and brochures. This should be a continuous process. Let everyone know about your business. Other forms of advertising can ads in local magazines, sponsoring a local event, hoardings etc.

Advertise For Success

One newer method of advertisings is the internet. Banners and text links on websites can be very effective in bringing more customers. Google AdSense is one such popular adverting method. The bottom line is advertising is a never ending cycle which needs to be conducted consistently and diligently … Read More

How to Counter Recession

How to Counter Recession

While everyone lament shortage of money during recession, one sure shot way to be financial comfortable is often not heeded. The way is to reduce the expenses and needless purchases. The expenses may include foreign trips, home makeover or any new gadgets. Any purchase that is not essential and can be put off should be put off for the future when the cash flow is much better.

For most people, these times are trying and hard. The economy is not going to get better anytime soon and in fact, we may see a double dip very soon. So while government does it part to manage economy, we can help ourselves to make our lives tad easier in this downturn economy.

1) Love your Job: First casualties in recession are new jobs. Companies stop hiring new recruits and in fact lay off many jobs. At this time the best job is the job you are holding. So, stay put where you are working right now and work hard. Banish any thoughts of finding job in any other company and cement your position in your current job.

2) Cost Cutting: Cost cutting is just not for corporates. You too should avoid lifestyle purchases like new smart phones, laptops, play station etc.

3) No new Loans: Do not make any purchases which mean new Loans. New cars or house are a strict NO when there is no job guarantee. EMI may mean additional strain on your budget. In a scenario where you can be laid off or you may face salary cuts, this is suicidal.

4) No Risky Investments: This is a time for conserving your resources. Do not invest in risky avenues like equity. Only invest considering your risk appetite. If you are in a business, then hold off your business expansion plans. Slow market may mean that you won’t get returns soon or as expected.

5) Insure yourself: Even in downturn you need health and term Life Insurance Plans. Make sure that in your absence, your family can live comfortably without any fear of future. One basic rule is to have a minimum of 12 times the annual income as life cover in a term plan.

6) Continue SIP: During the recession, the stock market also will be low. This is the time when you can get best shares at cheapest prices. Keep faith in SIP to minimize your loss. Do not stop systematic insurance plans as you will loss the advantage of cost averaging. Cost averaging has two facets – buying more when the market is low; growing all when the market is high. We buy more units for the same investment, as the units of the mutual funds at a lower NAV (Net Asset Value). By stopping the SIPs we loss out at the buying more stage. This will also mean that you lose out during grow-all stage as you will not have adequate units in your hands for them to grow.

7) Learn: During downturn, it’s the survival … Read More

One Thing is Clear – Health Food Franchise Explodes in Recession

One Thing is Clear - Health Food Franchise Explodes in Recession

One Thing Is Clear: Health Food Franchises Erupt in Recession

Many good things have come out of recession, the biggest, I believe, with people getting better and pooling their resources to improve their communities and small businesses and franchises. While some franchises did experience a decline during the recession, others have surged. The difference between “needs, needs,” junk “done without (including food) and more attention and concentration on improving one’s family’s health and togetherness.

With the lack of jobs in the public and private sectors (in other words, “traditional” jobs), people are more creative than selling goods on eBay and other similar outlets to make ends meet. But what if this effort is ‘supported’ by a giant conglomerate? Wouldn’t there be more support and a higher level of success because of the parent company’s expertise to create a joint venture? This is where franchise opportunities come but not every franchise is created equal.

How to Choose or Make a Successful Franchise in a Difficult Time

Just because you like food at MacDonald’s doesn’t mean the franchise will succeed. More and more people cook at home and leave the fast food entity behind. Well, outside once in a while pizza is bought at a grocery store. People have re-evaluated their priorities and, right above, are: saving money and becoming healthier. The meal became “out” and people welcomed the crock pot and other cooking ‘machines’ back into the kitchen. The point here is that if you are considering getting a franchise, you need to see what trends people want from what they want.

One Thing is Clear - Health Food Franchise Explodes in Recession

Do Your Franchise Homework AFTER Building What People Want

Run a search on Google for “popular franchises.” In addition, run a search on what items people buy. In addition, run a search based on current public interest. Quite a few things that are suitable for “go green” are good. You can become a franchise of a solar panel company and offer your products and services to residents in your community. Health food and natural healing techniques are also at the top of most people’s lists. “Healthy Eating” and recipes are getting stronger. Likewise franchise companies that offer this rate.

Planting a home garden is another feasible consideration. Even though there are many people who claim not to have a green thumb, becoming a franchise from a local nursery offering such assistance is very popular right now. Think a little outside the box. You don’t know whether a local farmer, for example, will offer a franchise or commission based on the sales you produce because your expertise in helping people stretch with ‘edible food’.

Understand How Franchise Works

There is strength in numbers and even this is your first time building a franchise; assistance is only e-mail or telephone away. Many companies “send troops” to help you organize and find out the best way to operate a franchise. After all, the ‘parent’ company has a “blueprint” of what has worked and what hasn’t. To further assist you in understanding franchising, … Read More

Brainwashed to Diet and Exercise

Brainwashed to Diet and Exercise

For years the media has misinformed us regarding the issue on weight loss. There are so many people on diets, on missions to lose weight and they are only setting themselves up for failure. My question to you is: if diets and exercise work, then why are most people on a vicious cycle to always lose weight? By the way, exercise is only 20% of your weight loss while what and how much you eat is the other 80%. So why are most people swept up in this culture of diets and exercise?

First let’s put everything into perspective. Big tobacco controls most food chains and media conglomerates. Their purpose is to convince the American people to consume more and more food everyday. The more we eat, the more money they win. Its a sickening fight for your money. The more ads they bombard at you, the more you will consume. Why? It’s all about your subconscious. You might think that logic will win this battle, but emotion is the underlying determiner of whether you buy that fattening, juicy, steaming, cheesy piece of garbage that they call food. The ads and commercials that you see convey messages that resonate with good feelings or memories in your life. The most sickening example: what does a happy clown have to do with a cheeseburger? Nothing! It’s a tactic that paid psychologist came up to manipulate your mind and your children’s mind.

The truth will not be published in the magazines, or TV shows, or any publications owned by big Tobacco. Why? because they want you to be confused about weight loss, and fall into those vicious cycles, so that at the end of the day you end up binging on all their crappy food.

Brainwashed to Diet and Exercise

The key to losing weight is eating a balanced diet which includes fats, carbs, proteins and everything needed for the function of your body. Portion control is another factor in weight loss. Most restaurants serve you portions enough for three people. Go ahead and eat all the food on the plate. Your stomach will stretch, your body will produce too much insulin and not know what to do with all that extra food so it will store it as fat in your arteries, on your organs, on your stomach and thighs. The more you eat, the bigger your stomach gets, and when you go back to that restaurant, you will probably have more room for more food- mission accomplished; another penny from your pocket.

It doesn’t have to be this way. There are solutions to your illnesses, your anxiety and your addictions to food for comfort. Why do you eat? Anxiety? Comfort? What if there was a natural solution to your cravings and bad eating habits? What if you lost five pounds in three days and maybe 20 in a month? I did and with an all natural solution. What if you could control how much you eat and say no to food when you feel full? It’s … Read More

Marketing Tactics – Why You Should Never Lie to Your Target Audience

Marketing Tactics - Why You Should Never Lie to Your Target Audience

I do not need to remind you that lying is wrong. Telling a single lie to your friend is enough to destroy a very healthy friendship. Even spicing up your job application with little lies can easily lock you out of that good job opportunity you so much desire. In fact, a good number of employers when hiring avoid employing a candidate who lied in their application even if the said candidate is qualified.

The same also applies when it comes to online business. Some people are known to exaggerate there business programs especially when it comes to placing classified advertisements in name of attracting more visits. It is true you will get visitors but your bounce rate will be so high. This is because whenever a visitor gets to your business link or website with high expectation and discovers he is being short changed then he/she leaves the site immediately.

Marketing Tactics - Why You Should Never Lie to Your Target Audience

It is important to know that, in order to make a sale online you need a visitor to take more that ten seconds on your website or blog. The other aspect of telling the truth is that you will only attract a target audience who will of course spend more time on you web pages therefore chances of making a sale or acquiring a referral are higher.

Good marketing strategies call for truthfulness on the part of the marketer. In time, people will notice you have integrity and they will easily refer or recommend others to visit your online business and I do not need to remind you that the best mode of advertising is by word of mouth.… Read More