Today I designed a telephone call with a local dentist as part of my duties being an ambassador for the local Chamber of Commerce. I always find out there is something the Chamber can do for your business when I make these calls. His response was “Send me business.” Keep in mind that we live in a comparatively small town and I had never been aware of this dentist – in my experience, he was not visible.
What can you do to raise your visibility?
Make good usage of any local affiliations. Are you an affiliate of your local Chamber of Commerce, Rotary Club, or any other organization? Do you be involved in events that can be hosted by these organizations? Make sure these affiliations are from your site – in text, not only their logos (understand that engines like google can’t read images.) Make sure that you list those affiliations on social media marketing sites for example Linkedin. Also, if you create a listing on local engines like google such as, make certain your affiliations are part of your description. People want to see that you will be linked to your community.
Build an internet reputation as well as an offline reputation. Search your business name. Are you picking out not merely your website, but additionally your profile on social media sites? How about search directories such as? Don’t have a web-based reputation? Start today to build one. Block out a group time frame every day to dedicate to building your online reputation. This does not need to be a big block of energy but it must be consistent. Make sure that you will be doing several things weekly. Examples can be:
Daily – Update your status in your Facebook Fan Page, LinkedIn, or any other sites that your …