Licensing Can Work for Small Businesses Too

Licensing Can Work for Small Businesses Too

Normally the subject of licensing wouldn’t come in a Bootstrapping context since there usually is an up-front cash payment along with a guarantee related to securing a license. These two factors could be substantial using a high visibility license, for example, Mickey Mouse, NFL football, Nike, Armani, etc. However, I bring it up here for two reasons:

In the early stages of one’s business, a fantastic license offers advantages as well as potential pitfalls. Early knowledge of the how-tos of licensing can assist you in identifying license opportunities and ways to exploit them. I believe there are several niche licenses in the early stages of your respective company where no cash up-front is essential plus your only payments are royalties (a Variable Expense). One example of this is in our second year within the watch business (A mature industry with many large companies).

Licensing Can Work for Small Businesses Too

We secured this wristwatch license for that Wizard of Oz and Gone with the Wind. We paid no up-front monies, just a royalty on shipments. It was a not-in-demand license; there was good marketing experience with other industries; first and foremost, our plan to sell to a distinct segment market (Direct Response Companies and Collectibles) was appreciated. We were successful and gained needed credibility in the new field for us. This led us to eventually secure licenses for Elvis Presley, the NFL, NASCAR, Precious Moments, and others. Our concentration on untapped watch markets and our unique watches powered our success.

Here can be a short tutorial about the licensing industry.

First, Licensing is the process whereby one company uses the trademark, property, or brand name of one other company in substitution for some type of compensation. In most cases, the licensor grants the licensee some sort of exclusivity-perhaps geographical, perhaps by-product, perhaps by distribution channel. Most often, …

MLM Recruiting Through State Of The Art Marketing Technology

MLM Recruiting Through State Of The Art Marketing Technology

The world wide web can be a god send for MLM recruiting or it can be a maze that you’ll never get out of alive. There is never a happy medium. You will either figure it out or you won’t. So why is it so hard at this point in internet history to take your MLM recruiting capabilites to the next level?

One way normal everyday people are changing their financial futures is by starting a home business and sharpening their skills in MLM recruiting. There might be a lot of competition but there is a big enough piece for everybody to change their financial destiny. However, there are so many people that will never succeed in this industry. Only 5% of home based business owners ever create a sustainable income that will allow them to work full time from home.

Information overload and competition are the main culprits. There are literally hundreds of thousand’s of marketers on the internet and the network marketing industry is becoming a massive presence everywhere on the net. People are looking for an alternative way to make a living in these uncertain times. People are beginning to understand that their is no such thing as a safe job as an employee after the recent economic problems.

The reason for this high rate of failure is don’t know the proper ways to separate themselves from the rest of the industry so that they stand out from the crowd as a professional business person. Even if you do this correctly you still have to drive enough visitors to your website in order for you to gain any ground. Without a steady stream of traffic there is no way that you will manage to build an income and become an expert at MLM recruiting.

When …

Key Features of Top Online Business Opportunities You Really Can Succeed With

Key Features of Top Online Business Opportunities You Really Can Succeed With
Key Features of Top Online Business Opportunities You Really Can Succeed With

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Online business opportunities are one of the best ways for anyone to make money at home. You just have to be sure that you choose top business opportunities if you are serious about making enough money to finally quit your day job.

Top business opportunities should always have some key features that will not be found in every opportunity online.

The following are the key features you want to watch for because once you find them, you will know that you have found a top opportunity.

One: High demand product – You can’t sell any product if there is not someone that is looking to buy it. You want to take time to do your homework on the product that is being offered by the opportunity to help you choose if it is a product that is in high demand.

The product being unique will make it even better because everyone likes the products that you can’t find everywhere, but it has to be in high demand first.

Two: Compensation plans needs to be financially beneficial to you – You want to carefully study the compensation plan of every business opportunity that you are interested in.

The compensation plan needs to make building a business around their opportunity worth your while financially or you will end up wasting your time.

Three: Proven marketing system – The top opportunities will have a proven and established marketing system that you can easily start using right away. Most new business owners will need help to learn all that they need to.

This is to be expected and top opportunities know this is essential and that is why they ensure that they provide it to help you get started earning money as quickly as you can.

Four: Support and training – You …

Affiliate Marketing: How To Make Money

Affiliate Marketing: How To Make Money
Affiliate Marketing: How To Make Money

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Affiliate marketing can generate a large income. Affiliates are paid a percentage of commission when a sale is made or a specific action is taken. One of the biggest secrets to it is to engage your market. The following should help you to make a success of it.

Know your market. It’s essential to have a good understanding of your audience. You need to be clear about what their issues are, what questions they have and why they might want to buy one of your products. If you decide to monetise your site with ad placement, be sure to keep your ads in the same niche as your content.

Build trust. Internet users are getting more sophisticated these days. They know what an affiliate marketing link looks like. They want to know that you aren’t promoting something just to get more money out of them. They also don’t like to see a whole lot of ads on your site, otherwise they’ll click off to another website.

Help your market. Your content should be helpful, useful, educational and informative. Provide honest reviews of the products that you are selling. Don’t just throw products as your visitors or they’ll feel as though you are trying to lead them astray. Only promote good products. You need to buy and vet each product before promoting it. If you don’t do this you won’t sell as many because you won’t have the passion behind the product in order to promote it.

Do split testing. Try different copywriting, different ads and graphics. Professional advertisers always test their artwork and text on their market to understand which versions of it resonate the best with them.

Create a system. Affiliate marketing is hard work. It’s easy to get distracted by what you find online and it …

Investing in an Online Business is a Good Idea

Investing in an Online Business is a Good Idea

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The basic problem that most people, who are intending to invest their money in a business face is threefold. First, time, second, money and lastly, risk. Taking these three aspects into account here is why you should really think about starting a business online.

Time is usually in short supply when you are starting your own business. First you cannot run the business indefinitely without making a profit. If you left a salaried job to start your business then you probably have another problem in that you gave up your sure income for an unsure future and living off credit until you start getting an income off your business.

This is where you have your first advantage with an online business. You don’t need to leave your job as you can start your business part time. You need about two hours a day and good planning to make your business successful in less time than it will take for you to make a brick and mortar business successful. The great advantage of this is that you can keep the stable income coming in until you have replaced it with the income from your business.

The second problem investors face is the amount of money they need to put up to make their business work. It can be scary and it can ruin you for the long term if you are not careful. With an online business you can eliminate that to a large degree although not totally. The good news is that you can with, a lot less money, and again good research invest a lot less money and get a much greater return on investment with an online business.

Risk is something we can never avoid if we are intending to invest in a business. In fact …