Normally the subject of licensing wouldn’t come in a Bootstrapping context since there usually is an up-front cash payment along with a guarantee related to securing a license. These two factors could be substantial using a high visibility license, for example, Mickey Mouse, NFL football, Nike, Armani, etc. However, I bring it up here for two reasons:
In the early stages of one’s business, a fantastic license offers advantages as well as potential pitfalls. Early knowledge of the how-tos of licensing can assist you in identifying license opportunities and ways to exploit them. I believe there are several niche licenses in the early stages of your respective company where no cash up-front is essential plus your only payments are royalties (a Variable Expense). One example of this is in our second year within the watch business (A mature industry with many large companies).
We secured this wristwatch license for that Wizard of Oz and Gone with the Wind. We paid no up-front monies, just a royalty on shipments. It was a not-in-demand license; there was good marketing experience with other industries; first and foremost, our plan to sell to a distinct segment market (Direct Response Companies and Collectibles) was appreciated. We were successful and gained needed credibility in the new field for us. This led us to eventually secure licenses for Elvis Presley, the NFL, NASCAR, Precious Moments, and others. Our concentration on untapped watch markets and our unique watches powered our success.
Here can be a short tutorial about the licensing industry.
First, Licensing is the process whereby one company uses the trademark, property, or brand name of one other company in substitution for some type of compensation. In most cases, the licensor grants the licensee some sort of exclusivity-perhaps geographical, perhaps by-product, perhaps by distribution channel. Most often, …
The world wide web can be a god send for MLM recruiting or
it can be a maze that you’ll never get out of alive. There is never a happy
medium. You will either figure it out or you won’t. So why is it so hard at
this point in internet history to take your MLM recruiting capabilites to the
One way normal everyday people are changing their financial
futures is by starting a home business and sharpening their skills in MLM
recruiting. There might be a lot of competition but there is a big enough piece
for everybody to change their financial destiny. However, there are so many
people that will never succeed in this industry. Only 5% of home based business
owners ever create a sustainable income that will allow them to work full time
Information overload and competition are the main culprits.
There are literally hundreds of thousand’s of marketers on the internet and the
network marketing industry is becoming a massive presence everywhere on the
net. People are looking for an alternative way to make a living in these
uncertain times. People are beginning to understand that their is no such thing
as a safe job as an employee after the recent economic problems.
The reason for this high rate of failure is don’t know the
proper ways to separate themselves from the rest of the industry so that they
stand out from the crowd as a professional business person. Even if you do this
correctly you still have to drive enough visitors to your website in order for
you to gain any ground. Without a steady stream of traffic there is no way that
you will manage to build an income and become an expert at MLM recruiting.
opportunities are one of the best ways for anyone to make money at home. You
just have to be sure that you choose top business opportunities if you are
serious about making enough money to finally quit your day job.
opportunities should always have some key features that will not be found in
every opportunity online.
The following are the
key features you want to watch for because once you find them, you will know
that you have found a top opportunity.
One: High demand
product – You can’t sell any product if there is not someone that is looking to
buy it. You want to take time to do your homework on the product that is being
offered by the opportunity to help you choose if it is a product that is in
The product being
unique will make it even better because everyone likes the products that you
can’t find everywhere, but it has to be in high demand first.
plans needs to be financially beneficial to you – You want to carefully study
the compensation plan of every business opportunity that you are interested in.
The compensation plan
needs to make building a business around their opportunity worth your while
financially or you will end up wasting your time.
marketing system – The top opportunities will have a proven and established
marketing system that you can easily start using right away. Most new business
owners will need help to learn all that they need to.
This is to be expected
and top opportunities know this is essential and that is why they ensure that
they provide it to help you get started earning money as quickly as you can.
can generate a large income. Affiliates are paid a percentage of commission when
a sale is made or a specific action is taken. One of the biggest secrets to it
is to engage your market. The following should help you to make a success of
Know your market. It’s
essential to have a good understanding of your audience. You need to be clear
about what their issues are, what questions they have and why they might want
to buy one of your products. If you decide to monetise your site with ad
placement, be sure to keep your ads in the same niche as your content.
Build trust. Internet
users are getting more sophisticated these days. They know what an affiliate
marketing link looks like. They want to know that you aren’t promoting
something just to get more money out of them. They also don’t like to see a
whole lot of ads on your site, otherwise they’ll click off to another website.
Help your market. Your
content should be helpful, useful, educational and informative. Provide honest
reviews of the products that you are selling. Don’t just throw products as your
visitors or they’ll feel as though you are trying to lead them astray. Only
promote good products. You need to buy and vet each product before promoting
it. If you don’t do this you won’t sell as many because you won’t have the
passion behind the product in order to promote it.
Do split testing. Try
different copywriting, different ads and graphics. Professional advertisers
always test their artwork and text on their market to understand which versions
of it resonate the best with them.
Create a system.
Affiliate marketing is hard work. It’s easy to get distracted by what you find
online and it …
The basic problem that
most people, who are intending to invest their money in a business face is
threefold. First, time, second, money and lastly, risk. Taking these three
aspects into account here is why you should really think about starting a
Time is usually in
short supply when you are starting your own business. First you cannot run the
business indefinitely without making a profit. If you left a salaried job to
start your business then you probably have another problem in that you gave up
your sure income for an unsure future and living off credit until you start
getting an income off your business.
This is where you have
your first advantage with an online business. You don’t need to leave your job
as you can start your business part time. You need about two hours a day and
good planning to make your business successful in less time than it will take
for you to make a brick and mortar business successful. The great advantage of
this is that you can keep the stable income coming in until you have replaced
it with the income from your business.
The second problem
investors face is the amount of money they need to put up to make their
business work. It can be scary and it can ruin you for the long term if you are
not careful. With an online business you can eliminate that to a large degree
although not totally. The good news is that you can with, a lot less money, and
again good research invest a lot less money and get a much greater return on
investment with an online business.
Risk is something we
can never avoid if we are intending to invest in a business. In fact …