I do not need to remind you that lying is wrong. Telling a single lie to your friend is enough to destroy a very healthy friendship. Even spicing up your job application with little lies can easily lock you out of that good job opportunity you so much desire. In fact, a good number of employers when hiring avoid employing a candidate who lied in their application even if the said candidate is qualified.
The same also applies when it comes to online business. Some people are known to exaggerate there business programs especially when it comes to placing classified advertisements in name of attracting more visits. It is true you will get visitors but your bounce rate will be so high. This is because whenever a visitor gets to your business link or website with high expectation and discovers he is being short changed then he/she leaves the site immediately.
It is important to know that, in order to make a sale online you need a visitor to take more that ten seconds on your website or blog. The other aspect of telling the truth is that you will only attract a target audience who will of course spend more time on you web pages therefore chances of making a sale or acquiring a referral are higher.
Good marketing strategies call for truthfulness on the part of the marketer. In time, people will notice you have integrity and they will easily refer or recommend others to visit your online business and I do not need to remind you that the best mode of advertising is by word of mouth.